June 2011: Announcement and a teaser trailer at E3, the first announcement lines up the hype for the up and coming information.
June 2012: A year later a website and twitter hashtag were released and updates on Facebook previewed Gameplay footage posted online game producer Brian Miller expressed that these features gives the audience a lot of pre-release information which will make it more exciting.
March 2013: Official advert released! Promotional boxers were able to be pre-ordered in stores, it was further promoted on TV and radio adverts. This steps up a whole new level of excitement as the release is coming closer.
April 2013: The game was reviewed in game magazines and at the gadget show event was able to be played so that the fans knew what they were in for leading up to new gameplay footage on YouTube.
December 2012: Trailer posted on paramount website along with a release date.
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I believe their objective was to get the fans hyped so that the word is spread around generating possible more income.
-post the picture-
However IGN critised the game with "terrible animations, boring action, a dumb plot and a ton of bugs.
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