Case Study 2: Wii Party

CASE STUDY 2: Wii Party

GAME RESEARCH - 

1. When was Wii Party released on the Nintendo Wii?

- Wii Parties first release was in Japan on July 8 2010.

     2.  Which developer/institution created Wii Party?

- Nintendo

     3.  How many copies has the game sold since release

- 7.94 million

BROADCAST -

 Broadcast

1. What are the key conventions of a videogame TV advert? What would you expect to see in most videogame TV adverts?

- In-game footage, a main title with a slogan for example. FIFA 14 - We are FIFA 14. I would also expect to see compatible platforms the game can be played on like XBOX ONE, PS4, XBOX 360 etc. Key conventions such as the cover of the game at the start or end of the advert is important so that you know what you're looking for in shops/online. Currently social media sites are probably the biggest way to spread music videos using things such as hashtags, I would highly expect to see twitter and facebook logos with a certain hashtag. To promote things such as Wii Party they use target audiences in their adverts expressing a variety of different ages, shapes and forms.

2. How many of the key conventions you have listed above appear in the Wii Party TV adverts? List them with specific details from the Wii Party TV adverts.

- Yes, the Nintendo logo is always seen aswell as 'Wii Party' in the classic Wii text. The logo of Nintendo is always standing out, I think this is good because Nintendo has been a success over the last 60 years with consoles such as Nintendo 64, Gameboys and DS's. Within multiple Wii Party adverts stars such as Jamie Redknapp and Harry Redknapp are seen with their family competing in family 'Wii Party's'. Jamie Redknapp and Harry Redknapp are known pe