PRINT:
1.Find a FIFA14 print advert and describe how it promotes the game.
2. On the front cover we're able to see Lionel Messi and Gareth Bale. Personally i believe they used these two players as Messi himself is said to be the worlds best player and Bale is the most expensive transfer in football at a staggering £86million from Tottenham to Real Madrid...I believe that these two are enrolled within the front cover to show the fans that with FIFA you're getting the best of the best.
3. Whilst looking through a website called "Metacritic" i established that "Realism in football games reaches its maximum" therefore showing me that FIFA 14 is the best one yet as it is described as everythinh that buyer could of wished for however, as well as good feedback i saw some positive but negative feedback. "Although lacking a bit in terms of innovation when compared with previous iterations, FIFA 14 remains a well balanced, pro found and addictive soccer experience that will be enjoyed by rookies and veterans". This shows me that the game is good in some parts but lacks in some areas. I then went on to see an angry rage review from a FIFA fan which quotes "Worst FIFA ever!! I never felt so angry
playing a football game in my life..Fifa is going backwards with this new game."
It seems like FIFA is unfortunately not loved by every fan!
4. I think that magazine reviews are effective in promoting the game to FIFA's target audience (3-45). Most people that inquiry purchasing the game may refer to reviews to analyse what everybody else thinks of the game to see whether it is worth buying or not. Most gaming magazines can be targeted at these audiences aswell.
5. I think e-media is the way to broadcast/promote items in the future...Twitter and Facebook are gaining thousands of users daily and with uses of hashtags like #FIFA14 people can become more aware of what is going on however, billboards and leaflets in busy cities such as London can be highly useful as there is multiple different shops that you can purchase from and just like hashtags you can become more aware, I think e-media is still the better choice.
BROADCAST
1. The TV Advert. Big name footballer stars (the best of the best) are seen competiting against normal members of the public, even big name star Drake made an appearance. The use of big stars in casual clothes playing against regular people emphasizes the use of the slogan "We are FIFA 14" showing us that we're all the same. I personally think EA thought about this in deep success.
2. My theory is that Messi is the main star of the advert therefore he is seen driving the van to express that he is "leading the pack".
3. Towards the end of the video they make sure that we understand the game. We're told what platforms, release date and where we can refer to if we need more information, If i am correct througout the whole advert the official EA website is seen at the bottom of the screen.
4. The use of famous footballers, celebrities and regular people makes us feel like we're one of them
or that they are one of us, it is as if they're reaching out to different types of people (genders, ages and ethnicities)
5. The youtube trailer is strict just in-game footage with animations to express in-game features. They want to make it interesting to watch.
E-media
1. There is multiple different options to chose from which persuades the audience to be intrigued to carry on browsing.
2. Around 21 million.
4. Bale - A video of him shooting showing that he has been throughly involved.
Messi - Posted the TV advert.
Reus - He posted a picture of his FUT card.
5. #FIFA14
6. On Wednesday the FUT TOTS cards were released therefore they were reveiling names.
3. Whilst looking through a website called "Metacritic" i established that "Realism in football games reaches its maximum" therefore showing me that FIFA 14 is the best one yet as it is described as everythinh that buyer could of wished for however, as well as good feedback i saw some positive but negative feedback. "Although lacking a bit in terms of innovation when compared with previous iterations, FIFA 14 remains a well balanced, pro found and addictive soccer experience that will be enjoyed by rookies and veterans". This shows me that the game is good in some parts but lacks in some areas. I then went on to see an angry rage review from a FIFA fan which quotes "Worst FIFA ever!! I never felt so angry
playing a football game in my life..Fifa is going backwards with this new game."
It seems like FIFA is unfortunately not loved by every fan!
4. I think that magazine reviews are effective in promoting the game to FIFA's target audience (3-45). Most people that inquiry purchasing the game may refer to reviews to analyse what everybody else thinks of the game to see whether it is worth buying or not. Most gaming magazines can be targeted at these audiences aswell.
5. I think e-media is the way to broadcast/promote items in the future...Twitter and Facebook are gaining thousands of users daily and with uses of hashtags like #FIFA14 people can become more aware of what is going on however, billboards and leaflets in busy cities such as London can be highly useful as there is multiple different shops that you can purchase from and just like hashtags you can become more aware, I think e-media is still the better choice.
BROADCAST
1. The TV Advert. Big name footballer stars (the best of the best) are seen competiting against normal members of the public, even big name star Drake made an appearance. The use of big stars in casual clothes playing against regular people emphasizes the use of the slogan "We are FIFA 14" showing us that we're all the same. I personally think EA thought about this in deep success.
2. My theory is that Messi is the main star of the advert therefore he is seen driving the van to express that he is "leading the pack".
3. Towards the end of the video they make sure that we understand the game. We're told what platforms, release date and where we can refer to if we need more information, If i am correct througout the whole advert the official EA website is seen at the bottom of the screen.
4. The use of famous footballers, celebrities and regular people makes us feel like we're one of them
or that they are one of us, it is as if they're reaching out to different types of people (genders, ages and ethnicities)
5. The youtube trailer is strict just in-game footage with animations to express in-game features. They want to make it interesting to watch.
E-media
1. There is multiple different options to chose from which persuades the audience to be intrigued to carry on browsing.
2. Around 21 million.
4. Bale - A video of him shooting showing that he has been throughly involved.
Messi - Posted the TV advert.
Reus - He posted a picture of his FUT card.
5. #FIFA14
6. On Wednesday the FUT TOTS cards were released therefore they were reveiling names.
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