Hurtle Heist

TASK 1

Target Audience Demographics:

Male: 35% - Female: 65%

Average age:

9-38 years old. Our younger generation will be primarily male ‘dominated’ whereas our older generation of users will be female.

ABC1 social class

Platform(s):

Available to purchase on Android, IOS and Windows.

TASK 2

A: How will you create marketing materials that attract audience attention to the game?

- To attract attention to your game you will need to make the marketing campaign interesting to view, therefore creating TV adverts which express the narrative of the game so that people are intrigued to be a part of the experience which we like to call ‘Hurtle Heist’.

I: How will you generate audience interest?

- When people’s attention have been caught they’re most likely interested in the product, so to create a successful product you will have to interact with your audience to find out what they like.

D: How will you stimulate audience desire to buy the game?

A: How will you promote audience action?