STAR TREK

June 2011: Announcement and a teaser trailer at E3, the first announcement lines up the hype for the up and coming information.

June 2012: A year later a website and twitter hashtag were released and updates on Facebook previewed Gameplay footage posted online game producer Brian Miller expressed that these features gives the audience a lot of pre-release information which will make it more exciting.

March 2013: Official advert released! Promotional boxers were able to be pre-ordered in stores, it was further promoted on TV and radio adverts. This steps up a whole new level of excitement as the release is coming closer.

April 2013: The game was reviewed in game magazines and at the gadget show event was able to be played so that the fans knew what they were in for leading up to new gameplay footage on YouTube.

December 2012: Trailer posted on paramount website along with a release date.

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I believe their objective was to get the fans hyped so that the word is spread around generating possible more income.

-post the picture-

However IGN critised the game with "terrible animations, boring action, a dumb plot and a ton of bugs.

Case Study 2: Wii Party

CASE STUDY 2: Wii Party

GAME RESEARCH - 

1. When was Wii Party released on the Nintendo Wii?

- Wii Parties first release was in Japan on July 8 2010.

     2.  Which developer/institution created Wii Party?

- Nintendo

     3.  How many copies has the game sold since release

- 7.94 million

BROADCAST -

 Broadcast

1. What are the key conventions of a videogame TV advert? What would you expect to see in most videogame TV adverts?

- In-game footage, a main title with a slogan for example. FIFA 14 - We are FIFA 14. I would also expect to see compatible platforms the game can be played on like XBOX ONE, PS4, XBOX 360 etc. Key conventions such as the cover of the game at the start or end of the advert is important so that you know what you're looking for in shops/online. Currently social media sites are probably the biggest way to spread music videos using things such as hashtags, I would highly expect to see twitter and facebook logos with a certain hashtag. To promote things such as Wii Party they use target audiences in their adverts expressing a variety of different ages, shapes and forms.

2. How many of the key conventions you have listed above appear in the Wii Party TV adverts? List them with specific details from the Wii Party TV adverts.

- Yes, the Nintendo logo is always seen aswell as 'Wii Party' in the classic Wii text. The logo of Nintendo is always standing out, I think this is good because Nintendo has been a success over the last 60 years with consoles such as Nintendo 64, Gameboys and DS's. Within multiple Wii Party adverts stars such as Jamie Redknapp and Harry Redknapp are seen with their family competing in family 'Wii Party's'. Jamie Redknapp and Harry Redknapp are known pe 

Hurtle Heist

TASK 1

Target Audience Demographics:

Male: 35% - Female: 65%

Average age:

9-38 years old. Our younger generation will be primarily male ‘dominated’ whereas our older generation of users will be female.

ABC1 social class

Platform(s):

Available to purchase on Android, IOS and Windows.

TASK 2

A: How will you create marketing materials that attract audience attention to the game?

- To attract attention to your game you will need to make the marketing campaign interesting to view, therefore creating TV adverts which express the narrative of the game so that people are intrigued to be a part of the experience which we like to call ‘Hurtle Heist’.

I: How will you generate audience interest?

- When people’s attention have been caught they’re most likely interested in the product, so to create a successful product you will have to interact with your audience to find out what they like.

D: How will you stimulate audience desire to buy the game?

A: How will you promote audience action?

Planetside 2

What is Planetside 2?

- PlanetSide 2 is a free-to-play massively multiplayer online first-person shooter published by Sony Online Entertainment

What genre does the game belong to?

- Massively multiplayer online first-person shooter.

Planetside 2 developer/publisher:

- Sony Online Entertainment.

When was it launched?

- November 20 2012

How does the gameplay work?

- You join 1 of 3 “army’s” that you will represent throughout the game, the army’s follow as such:

The Terran Republic

The Vanu Soverignty

The New Conglomerates

You then have access to the free online gameplay.

What are the six different player classes in the game?

- Each class has several unique weapons and special abilities. For each class new weapons, upgrades, and abilities can be acquired using in-game certification points. In addition, each class can earn ribbons and medals which reward additional certification

What is the story or narrative to the game?

- The narrative of the game is set approximately 300 years after the discovery of “Auraxis”, however the chronology of the game universe begins a few years before. The Earth has come to the end of a shocking war, the world government united under one banner “The Terran Republic”. 175 years after the leader of The Terran Republic were appointed the world government him and the other leaders were killed therefore a war between The Terran Republic and The New Conglomerates break out. The Conglomerates then attack The Vanu Sovereignty.

Business model

How much does Planetside 2 cost to play?

- The game is free.

What does a subscription offer to players?

- The subscription offers the users of the game to purchase in-game features to boost their attack or defence, I believe this is also how Sony make money of the game.

What can the in-game currency be used to buy?

- I believe using the certification system, players will be able to customize how they play using different classes or vehicles. For example, a player can purchase certifications to alter the main function of the Sunderer vehicle, meaning they can unlock the ability to have fellow squad members spawn from the vehicle, or as an alternative, give the vehicle the ability to repair and restock the ammunition of nearby allied vehicles.

Why do some players dislike games in which users can buy additional weapons or health?

- Old school gamers are used to completing the game and enjoying the game with just the game however nowadays purchasing additional extras can somewhat ruin the games experience for certain players. Personally, I agree with additional content added onto games however only a small variety of things. I don’t agree with extra health, armour etc.

The three factions

Summarise the three factions that players can join in the game:

The Terran Republic:

- Their colours are red and black. TR forces are distinguished by their use of rapid fire weapons and mini guns, large magazines, and high speed medium tanks and fighters.

The Vanu Sovereignty:

- Vanu employ advanced plasma and taser technology on the battlefield, distinguished by lack of bullet drop, high accuracy and low recoil as well as highly manoeuvrable hovering tanks and empire specific fighters such as the Scythe.

The New Conglomerates:

  - Their colours are blue and gold. Conglomerates use hard hitting gauss weaponry that is devastating at short and medium ranges with a medium reload time, supported by heavily armoured assault troops and durable tanks and fighters that also have the highest damage per shot in the game.

Planetside 2: Target audience

Now write a target audience demographic for each faction from Planetside 2 – it will be similar to the overall target audience but think carefully about changes in age, education or employment:

The Terran Republic

The Vanu Sovereignty

The New Conglomerates

Now use what you have learned about psychographic profiling to choose potential psychographic groups for each of the three factions:

The Terran Republic

The Vanu Sovereignty

The New Conglomerates

Explain why those psychographic groups would fit that particular faction.